12 December 2014
Tomsk Polytechnic University Has Presented A New Logo
At the freshmen initiation Tomsk Polytechnic University has presented a new symbolics for the first time. A new state-of-the-art logo - a cube of black and green blocks, which are formed in a square form and uppercase letters M and N - Tomsk Polytechnic.
The development of a new corporate style has launched earlier this year, an active participation in this process belongs to students and university staff, as well as leading Russian and foreign experts in international ranking of universities.
“The new state-of-the art TPU logo consists of many small cubes" - said the rector of the university Petr Chubik. - It symbolizes multidimensionality, interrelationship, and harmonious coexistence of individual elements: people, students, staff, alumni, and divisions, departments, laboratories, centres, institutes, offices. It represents an opportunity for each polytechnic to shine all the facets of his talent. This is inherent in our university.”
The green color of the letter “T” (Tomsk) - a traditional color Tomsk Polytechnic. This is the color of the natural environment, the environment from which a man came out. The black color of the letter “Ï”(in Russian “P”) (Polytechnic) - technological, it symbolizes present engineering solutions. The green-black combination indicates the basis of scientific and educational activities of the university - the solution of global problems of humanity through the development of resource-efficient technologies.
At the same time a foursquare is composed of six blocks - they correspond to the six major areas of TPU scientific development: safe environment; sustainable energy; medical engineering; planet resources; cognitive systems and telecommunications; social and humanitarian technologies of engineering.
“Today TPU - world-class education and research centre, training elite engineers on the best international standards. We are changing qualitatively, and new content must comply with a new form, - said the head of the Communication Policy Division TPU Lilia Kiriyanova. - In order to quickly and successfully make the transition to a new level, we worked on external image and symbolics of the University - we improved the brand under which we would be understood, identify and recognize in the global world.”
The presentation of the logo - the first in a series of events to present the new corporate style of TPU. A large-scale campaign to rebrand Tomsk Polytechnic is scheduled early next year.
To be reminded that the coat of arms of the University will also be used in the future. How to use heraldry will be registered in a new brand book.